Course objectives

-Explore advanced commercial photography techniques with portfolio organization and presentations involving current new media.

-Explore aspects of making/editing and delivering salable images for the marketplace.

-Study current styles of commercial photography imagery.

-Strengthen new media skills as related to professional photo market.

-Become able to use Phx College photo independently

COURSE OUTLINE
*we have two guest lectures coming after Feb. Still confirming dates.

19 JAN W1 IN CLASS: Introductions of class. Choose commercial business type. Review the business “today”. Discuss types of commercial photography. Assignment: Bring in past work. Get blog organized. Basic photoshop in class

26 JAN W2 IN CLASS: Discuss Lighting studio lighting methods and Commercial Portrait photography. Soft light vs Hard light. Depth of field.Get blog organized. ASSIGNMENT: Portrait.Two images. One Artificial Soft light and One artificial hard light. In class studio

2 FEB W3 IN CLASS: Critique of Portrait assignment. Introduction to photoshop. Discuss Urban landscape location photography. ASSIGNMENT: Location photography. Urban landscape Photoshop layer edit in class

09 FEB W4 - AIGA creative connect Tuesday! IN CLASS: Critique of urban landscape. Discuss self-Promotion Collateral. ASSIGNMENT: Green screen in class studio

16 FEB W5 IN CLASS: Discuss promotional assignment. ASSIGNMENT: Build resume, business cards, brief bio, and self-promotion mailer due photoshop masking techniques

MAR 3-4. 23 FEB W6 IN CLASS: Critique resume, business cards, brief bio, and self-promotion mailer due. Review studio photography and lighting techniques. Discuss Product photography.Discuss Product photography. Demo basic product photo. ASSIGNMENT: In studio create 2 product shots in class studio

2 MAR W7 IN CLASS: Critique product shots. Car photography. ASSIGNMENT: Car lifestyle photography. Your choice of natural or artificial light. In class photoshop lab sharpen

9MAR W8- Phx creative connect/AIGA

16 MAR W8 Spring Break NO CLASS: ASSIGNMENT: Destination/Location assignment. Create a ten image minimum mini portfolio during your Spring Break-preferably a destination- if you are not traveling it will be for Phx/Tempe or one of the surrounding suburbs. Consider lighting and time of day for shots. photoshop composite techniques

23 MAR W9 IN CLASS: Critique travel assignment. Discuss architecture photo. Discuss digital workflow, best delivery methods, pricing. ASSIGNMENT: Architecture w/ digital composite. Alternative lighting in class studio

30 MAR W10 IN CLASS: Discuss Ad campaign assignment. Get acquainted with other capture devices. Lomo, Holga,4X5, Polaroid, and TTL Photography Assignment: Take Portrait with alternative devices. Photoshop skin tone smooth

06 APR W11 IN CLASS: Critique alternative device portrait. Discuss light in fashion photography. Assignment: fashion portrait. Fashion lighting in class studio

13 APR W12 IN CLASS: Assign Ad campaign assignment.Critique Fashion portrait. Discuss “Landscape” HDR photography in commercial photo. Start work on print portfolio. Assignment: Create landscape photo using HDR. photoshop HDR in class.
(april 14th phoenix art museum lecture-PC student art exhibit)

20 APR W13 IN CLASS: Critique HDR Landscape photo. Assignment: Sports Lifesyle. Using natural or artificial light take sports lifestyle. Continue work on Ad campaign. in class sports shoot

27 APR W14 IN CLASS: Critique. Continue work on print portfolio Assignment: Discuss Photojournalism/Wedding/Documentary photography. ASSIGNMENT: Document an event/story. 4-8 images, New media presentation. Portrait in class studio photoshop useful effect in class.
(29APR MCCCD student art show)

04 MAY W14 IN CLASS: Documentary or Advertising assignment due.

11 MAY2009 W15 IN CLASS:Final Critique Documentary project. Continued work on final